RESEARCH

Conducting observations, ride-alongs, in-person interviews, and home visits to understand electric vehicle (EV) user's challenges, beliefs, and emotions. 

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Understanding these challenges, hacks, and habits helped us design solutions that delivered customer value. Final concepts contributed to 126% electric vehicle sales increase. 

In a Product Management project with Cameo -- a tech startup unicorn, -- ​our team used a combination of surveys, remote interviews, and inputs from the client team to identify user personas based on their values, joys, needs, and pain points. ​​​​

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The final project recommendation was implemented by by Cameo following the project's conclusion -- 1:1 Video Calls.

Understanding how customers make healthcare decisions by conducting user and expert interviews to develop behavioral modes and a comprehensive journey map for each. 

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My work in understanding value opportunities along the customer journey helped ReviewTrackers, a SaaS tech startup break into the massive, $613B healthcare market. 

Emerging themes I developed from in-context research my team conducted highlighted the contrast in user's confidence levels based on the type of trip in their electric vehicles (EVs). This allowed us to design a digital experience to correspond with specific needs for each type of trip context. 

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The final digital design concepts were launched; contributing to 126% electric vehicle sales increase at the project's conclusion. 

A Design Thinking consulting project for Honda's 99P Innovation Lab highlighted several insights that my team. used to develop viable business opportunities along several verticals. 

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The solution, which the client lauded for it's innovation, incorporated research from US commuters from several demographic areas (economic, geographic, age, race, gender, etc.) to ensure the designs considered users in various situations and contexts. 

Card sorting, value bundling, and concept ranking helped our team identify the most valuable aspects of an ideal vehicle lease or *havership. 

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This feedback helped inform the financial model I developed that served as the concept's viability basis; some design elements from the work were incorporated in the firm's future business initiatives.